Thursday, 17 October 2013

Miioon Ruckjack - the jacket-rucksack that's a proper coat!

Miioon are a young company who focus on making clothes that please the child as well as the parent. They sell t-shirts and capes as well as the fabulous jacket that turns into a rucksack - the Ruckjack - and all items are personalised by your child.


The website is really simple to use, my 3 1/2 year old was able to do it with only a little help from me, and that was only because he can't read yet. You select which product you want to make, be it a t-shirt, cape, Ruckjack or gift card, then you add the personalisation.

My son was making a Ruckjack, so the first choice to make is which colour for your coat, red or blue? Next we chose which lining we wanted? This was when he got really excited, Moshi Monsters or Animaru? Our final choice was whether to have any Oonits - zip pulls! There were 9 different Oonits to choose from, and you can choose anything from 0-3 in whichever combination you fancy. My son spent ages choosing his favourite Moshi Monsters.



When the jacket arrived the first thing that struck me was the quality. I must admit I was expecting something that was a little more style over substance, a bit gimmicky - not at all. This is a proper coat, it's warm and waterproof and really nicely designed. It has a 3M Thinsulate layer for warmth and Teflon lining inside for waterproofing.


Along with the jacket were a gorgeous pair of free shoelaces which are too big for my small boys shoes just yet, but perfect for my teenager's boots and caused quite a stir. There was also a card with our chosen Oonits..


The Ruckjack is really impressive. To turn it into a rucksack you need to turn it inside out. The jacket is actually reversible and can be worn this way anyway if you wish...


The fixings for the rucksack are neatly enclosed in little 'pockets' within the jacket..



Changing it into a bag is a little tricky, but there is an online video here, and once you have done it a couple of times it's really easy..



My 3 year old has always been reluctant to wear a coat and I spent most of my time walking around holding one for him , the Miioon Ruckjack is something he wants to wear, he is excited to put it on and wants to show it off to his friends at nursery. He's really proud of it and feels it's very special.

The day it arrived - we didn't have time to put on the Oonits before the school run!
He's 3 1/2 and a little smaller than average. I bought him size 3-4, which fits perfectly with a bit of growing room.


It fits really well and sits really nicely on my son's shoulders even when it's unzipped. We've had it 2 weeks now and it's been worn in the pouring rain, it's been turned inside out umpteen times and it's been washed in the washing machine and it looks every bit as good as it did before.

This morning
I'm far more impressed with the Miioon Ruckjack than I thought I'd be. I was really interested because I thought it might encourage my son to wear a coat more often, but what I've found is that not only is that true, but this is a great jacket that is properly warm and waterproof. It really stands up well against any competitor. When it's warmer we just turn it into a rucksack and he can wear it comfortably, so I don't have to carry it!

The Ruckjack currently retails at £29.99 and each additional Oonit is an extra £1.99. Ruckjacks come in sizes to fit youngsters from age 3-12




We were sent our jacket free of charge to review

22 comments:

  1. Really clever idea and I have a little boy who would love that Moshi Monster design!

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    1. Yeah....it really is very attractive to the young men. My 5 year old is feeling a bit put out.. :D

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  2. Please don't show this to my daughter, as she is moshi monsters crazy and would fight your boys for it

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  3. Interesting idea, I think Mister B would have be changing it from a bag to a coat all the time. Great to know something like this is such good quality!

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    1. I thought that, but I let him change it as much as he wanted the first couple of days, and now he only changes it when he wants to wear it :)

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  4. Now that is a fabulous idea! My youngest hates wearing a coat unless it is raining (which it usually starts to when we're miles from the car and his coat..!) Cute photos too :) xx

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    1. It's brilliant, is'nt it. "Carry your own coat" is never usually met with such enthusiasm! Thanks for the comments - he's a really cheeky and mischevous one, but he does smile for camera :D

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  5. That looks really impressive, like the idea of kids being able to help with the design of it too - lovely

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    1. It is really nice. They won't wear it if they don't like it. My son was so careful choosing his Oonits it was really sweet :D

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  6. What an amazing coat!! That is pretty awesome! So much thicker thank you would expect from a rucksack coat! Refusing to say Cag in a Bag... oh... I just did :P x

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    1. Hahahaha. This is DEFINITELY a few steps up from a cag in a bag - in every way :D

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  7. My daughter love her and everyone is very impress at her ruckjack too esp girl!

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    1. Aw bless her - my son is the talk of the playground too - which he's very much enjoying!

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  8. they are great coats! mine loves his too :D

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    1. Bless him, I bet he's super-cute in it :D

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  9. This is a great looking coat and so useful that it turns into a rucksack. Your boy looks very pleased with his and I think its a fab idea!

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    1. He is delighted with it still - it's definitely a win :D

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  10. This coat looks fab and such a clever idea that it can be made into a rucksack to carry instead of wear when it's not needed.

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    1. It really is. Very clever indeed....and very welcome! :)

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