Tuesday, 1 April 2014

The LEGO DUPLO 'How Do You Play?' Competition

Late last week I got a surprise email from Denmark. Not from anyone I've previously talked to about LEGO, but from DUPLO. After half an hour trying to remember how to edit a PDF to insert my actual signature, my non-disclosure agreement was signed and I was let into a big secret that I can now share with you. I've been asked to sit on the jury panel for the brand new How Do You Play? competition that was launched yesterday on the LEGO DUPLO Facebook page.


Shocked doesn't really cover it, I'm incredibly flattered to have been asked. They've even designed me a custom build Brick Castle. It's awesome. My jaw is still on the floor.

The Brick Castle LEGO DUPLO Custom Build

The competition is really simple and anyone can enter. LEGO DUPLO want to see how children interact with their DUPLO. They want to see creativity and imagination at work. They want to see how you play.

All you have to do is upload a video of your child playing with LEGO DUPLO to the app. on their Facebook page. It has to be less than 30 seconds, you can film it with your phone or whatever you have to hand, and it must be genuine LEGO - this can include other LEGO bricks as well as DUPLO. You can even enter up to 3 times in total over the 6 week period, so if you think of a better entry or your children make something awesome after you've already entered, it's fine.

Each week 3 winners as chosen by public vote via the Facebook app will receive a bundle of 5 LEGO DUPLO sets. LEGO can additionally choose up to 3 wildcard entrants who are not in the top 3 most voted, to also win. On top of this 3 voters will be chosen at random each week to win a box of LEGO DUPLO themselves - so it's worth voting even if you don't wish to enter a video. That's up to 9 winners each week, for 6 weeks.

At the end of the 6 weeks all of the entrants with winning videos will go through to the grand finale to win a prize money really can't buy, and something I'm incredibly jealous about - The Grand Prize: a fantastic trip to Billund, Denmark to visit the original LEGOLAND, along with a host of extras (as described at the bottom of this post).


It was our one and only big family holiday abroad to take all 7 of our children to LEGOLAND, Billund 3 years ago, and it's something none of us will ever forget. Our 5 year old still talks about it now, many memories were made on that trip. I spoke about our holiday in my LEGO memories post.


We had a truly awesome time, and you could to. This is the nearest we got to the LEGO Designers - the grand prize winner gets to meet one and chat with them!


LEGO Design Centre Billund

What are you waiting for? Get building and filming.....best of luck to all of my readers whether you enter the competition, or you vote for the winners!

Full Terms And Conditions are shown on the LEGO DUPLO Facebook Page Competition Tab, and should be read by any potential entrants. 
All entries must be submitted within the competition entry period, which ends at 11.59pm May 11th EST (4.59am May 12th UK).
There will be one Grand Prize, consisting of flight, five nights in the pirate theme room at Hotel Legoland, including breakfast, Legoland Billund Resort passes (including access to Legoland, Lalandia Aquadome, Monkey Tonkey play land, and Givskud Zoo), VIP visit to Legoland where winners will open the gates to the park, a guided tour of the Idea House Museum, meet and greet with a LEGO Designer, and a signed LEGO® DUPLO® box. Plane tickets and stay at hotel LEGOLAND includes 2 adults and 2 children. Prize should be claimed before December 31 2014

SELECTION OF POTENTIAL WINNER: The Potential Winner will be selected by a panel of judges composed of members of the marketing teams from LEGO System A/S (“Judges”). Entries will be evaluated according to the following criteria:
  • Creativity (40%),
  • Originality (30%), and
  • Overall fit within the LEGO DUPLO So Many Ways To Play tagline (30%).

18 comments:

  1. Wow well done you! Sounds like a fab competition xx

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    1. Thanks hon. I think it's a great competition - I'd certainly be entering if I wasn't involved. Best of luck if you enter :) x

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  2. Ooh what a fab competition, will have to get our thinking caps on! Congratulations on being chosen as a Jury Member. I love your Duplo Brick castle!

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    1. Thanks Jen! The DUPLO Brick Castle is pretty cool :D
      Best of luck with your entry :) x

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  3. Jenny, I really can't think of a better judge, lovely to see that your efforts have been noted back in Denmark. Bet you're going to have a hard job ahead. Would be tempted to enter if Monkey wasn't moving away from Duplo to Lego now.

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    1. Awww, you're too kind, really. It's going to be really hard I imagine, but great fun :)

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  4. Well done. You will do the comp great justice

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    1. Thanks Angela, I'm really looking forward to it :)

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  5. What a great competition! I will have to get Little Miss A to play with her Duplo tomorrow! Loving that Brick Castle, how amazing! (P.S. What do you want as a bribe?!)

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    1. Hahaha.....great to hear you're going to enter. Sadly I won't be accepting any bribes :D

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  6. Yay for you on becoming a jury member! Sounds like a great competition too!

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    1. Thanks Kel - you should totally enter your daughter :)

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  7. So well deserved and great to see a jury member with a passion for building with her children.

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    1. Awww, thank you Pippa! Will we be seeing your entry in the final? :)

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  8. interesting competition! would love to enter! need to get my son working on it!

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    1. Do it Eileen, although isn't your daughter more appropriately aged? :)

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  9. WoW how cool, the prize is more than awesome, I just wish my boy wasn't past the duplo stage! I have lots of pictures of him playing towers and eating duplo! including a giraffe that he took everywhere!

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    1. Hahaha.....my older children had the zoo with the giraffe, we passed it on to my sister's children when they got too old :)

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